From outdated processes to cutting-edge efficiency: A365’s role in heavy equipment business transformation

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December 22, 2023

In the ever-shifting terrain of heavy equipment industries, there is a continual need for adaptation and innovation to maintain competitiveness. Recognizing this imperative, Annata organized a webinar titled “From Outdated Processes to Cutting-Edge Efficiency: A365’s Role in Heavy Equipment Business Transformation.”

The event, held on November 16, 2023, brought together industry experts to foster awareness among ecosystem participants on the importance of adaptation and innovation in the heavy equipment sector.

The webinar featured a distinguished lineup of speakers, each bringing a wealth of experience and expertise to the virtual stage:

István Herényi (CVP Equipment, Annata)

With over 15 years of dedicated experience in the equipment industry, István has traversed key roles as a solution architect, product architect, and Head of R&D. His contributions extend to designing and implementing cutting-edge equipment industry solutions on the Microsoft platform.

Dr. Andreas Dolfen (Vice President of Service & Sales Solutions, CLAAS)

Boasting over two decades of cross-industry experience, Dr. Andreas leads data science, machine learning, and AI initiatives at CLAAS, making him a linchpin in the equipment industry’s pursuit of data-driven solutions.

Dave Cope (Head of Global Black Belts, Annata)

Drawing from a decade of experience in the UK construction sector, Dave‘s expertise lies in business intelligence and AI initiatives. His leadership role involves heading a team renowned for expertise in process optimization, data analysis, and business strategy.

The webinar catered to a diverse and influential audience, including equipment business representatives, visionary industry leaders seeking innovative solutions, decision-makers pursuing operational modernization, existing A365 users, and enthusiasts keen on exploring further possibilities, along with individuals with a vested interest in the ongoing digital transformation of the heavy equipment business.

A365, highlighted throughout the webinar, emerged as a strategic imperative for businesses aiming for unparalleled innovation, operational efficiency, and success. The webinar aimed to guide participants through the latest technologies and showcase how A365 can revolutionize operations, enhance profitability, and position businesses as leaders in their respective industries.

Chantal Stravens, the Global Customer Success Manager at Annata, who was the moderator for the session, in her opening remarks, emphasized the strategic imperative for heavy equipment businesses to adapt to rapidly evolving technology and market dynamics. She outlined the main focus areas for the webinar: adapting to change, meeting customer expectations, and surviving industry disruptions.

Trends in the heavy equipment industry

István shared his extensive 20-year experience in implementing systems across various industries, focusing on the heavy equipment sector. He highlighted the complexity of the heavy equipment business, including the need to handle multiple lines of business such as selling equipment and parts. István explored industry trends, including technological changes in machines, policy shifts, and advancements in technology such as big data, AI, and augmented reality.

A365 for heavy equipment dealerships

He discussed A365’s role in supporting dealer and equipment management, providing a 360-degree view of machines. The platform’s flexibility, incorporating the common data model, allowed for data warehousing, machine learning, and PowerApp integrations. István also showcased applications like warehouse management, field service, and inspection, offering practical solutions for daily operations.

He concluded by outlining Annata’s roadmap, focusing on creating role-based applications, supporting remote assistance for mechanics, utilizing virtual bots for service and sales, and exploring Microsoft Copilot features.

CLAAS- An Annata customer success story

Dr. Dolfen of CLAAS, provided valuable insights based on his extensive experience. He emphasized the strengths of A365, including its global presence and relevance in the heavy machinery sector. Dr. Dolfen discussed the challenges in the industry, focusing on customer expectations, technology adoption, and the need for attracting and retaining top talent.

He shared CLAAS’s perspective on A365, highlighting its role in enhancing service and sales solutions. Dr. Dolfen emphasized the importance of technology in improving customer experiences and driving business growth. He concluded by affirming the significance of A365 in addressing industry challenges and facilitating digital transformation.

A365 for equipment and the Power Platform

Dave Cope delved into how Annata utilizes the Microsoft Power platform to empower industry products and customers. He emphasized the seamless integration of A365 with advanced tools across the Power platform, including analytics, machine learning, artificial intelligence, and Copilot. Dave highlighted the role of Power BI in providing pre-curated data models for various aspects of business, enabling actionable insights.

He underscored the power of the platform in redefining business processes, from virtual agents and workflow automation for field engineers to executive insights for CFOs. Dave stressed the platform’s development options, ranging from code-first development to no-code, drag-and-drop interfaces. He showcased the platform’s accessibility and cost-effectiveness, emphasizing the reduction in development time and costs.

The key messages echoed throughout the webinar centered on the necessity to adapt or be left behind in a rapidly changing industry. A365’s role in meeting customer expectations and navigating industry disruptions was underscored as essential for success. The global presence of Annata in the heavy machinery sector was showcased, highlighting a strong customer base operating A365 solutions worldwide.

What’s next? Stay ahead with Annata!

The journey doesn’t end here. We invite you to stay tuned for our upcoming webinars, where we will delve deeper into the dynamic landscape of heavy equipment industries. Discover the latest advancements, emerging trends, and groundbreaking solutions that will empower your business to thrive in an ever-evolving market.

Missed the webinar? Watch the recording!

If you couldn’t attend the live session or wish to revisit the valuable insights shared, we’ve got you covered! Watch the full recording of the webinar here, and gain a comprehensive understanding of how A365 is shaping the future of heavy equipment businesses worldwide.

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From outdated processes to cutting-edge efficiency: A365’s role in heavy equipment business transformation

Trends in the heavy equipment industry

A365 for heavy equipment dealerships

CLAAS- An Annata customer success story

A365 for equipment and the Power Platform

What’s next? Stay ahead with Annata!

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Company

Industries

Resources

Hydrogen-powered commercial vehicle purveyors selects Annata to fulfill global scale ambitions

North America

Manufacturer

Annata picked for superior material handling performance by Leading North American equipment dealer

North America

Dealer

Automotive powerhouse selects A365 for next-level business optimization

North America

Distributor

Key automotive importer and dealer adopts A365 for comprehensive operational enhancement

Latin America

Importer and dealer

European vehicle manufacturer unlocks competitive edge with Annata

Europe

Manufacturer

Annata expands Dynamics solution for South African arm of major importer and distributor

South Africa

Distributor

Japanese multinational automotive manufacturer arm selects Annata to replace existing vehicle division systems

Northwestern Europe

Importer

Annata brings agility to a Chinese electric vehicle manufacturer

East Asia

Manufacturer

Swedish commercial vehicle manufacturer partners with Annata to drive the shift towards sustainable transporting

Scandinavia

Manufacturer

RV manufacturer streamlines business processes with Annata

North America

Manufacturer

Swiss agricultural equipment and machinery supplier accelerates cloud migration with Annata

Central Europe

Importer

Annata selected to digitally transform distribution channel of agricultural equipment manufacturer

Central Europe

Manufacturer

Mexican subsidiary of an international motor company implements Annata solutions to modernize business processes

Southern North America

Manufacturer

Hydrogen-powered commercial vehicle purveyors selects Annata to fulfill global scale ambitions

North America

Manufacturer

Forestry equipment global manufacturer selects Annata for company-wide digitization

Europe

Manufacturer