Kópavogur, Iceland — March 25, 2024 — Microsoft Global Independent Solution Provider (GISV) Annata today announced its Statement of Direction, outlining the company’s future ambitions and commitment to innovation.
The ‘Powering the road ahead’ Statement of Direction reaffirms Annata’s strong focus on customer-centric innovation excellence. Aside from steering product development efforts, the statement also serves as a compass for customers, keeping them informed about the transformative developments on the horizon.
Under the leadership of its Chief Executive Officer, Magnus Norddahl, since 2023, Annata has launched the ‘4X4’ initiative, aiming to quadruple subscription revenues in four years, laying the groundwork for growth and innovation.
Magnus Norddahl, CEO of Annata, shared, “We’re on an exciting path of innovation and growth with our customers and partners. The ‘4X4’ initiative is laying a robust foundation for our future success. This Statement of Direction, rooted in Annata’s DNA, will boost the impact of our ‘4×4’ ambitions. It reinforces our push to advance the evolutionary and revolutionary growth of our A365 solution, ensuring it meets the evolving needs of the automotive, trucks & buses, and equipment industries.”
As part of this effort, Annata underwent a bold rebranding initiative in September 2023. This rebranding not only symbolized progress but also reaffirmed Annata’s commitment to its partners, existing customers, and prospective clients with the tagline ‘Powering Possibilities.’ Elva Guðrún Guðjónsdóttir, Chief Marketing Officer of Annata, shared that Annata’s rebranding marked the start of a deeper transformation.
“We shifted to an ‘outside in’ approach, as part of our broader strategy, essentially putting customers in the driver’s seat of their digitalization journeys. It empowers them to drive new possibilities within their businesses and their industries. This shift was pivotal in shaping Annata’s Statement of Direction.”
Annata is accelerating its innovation with investments in research and development (R&D). Since 2016, the company has seen steady growth, with its R&D team set to expand over fourfold by the end of 2025. Annata’s doubling of investment between 2023 and 2030 will amplify its product development, reflecting dedication to fostering a diverse team, propelling innovation, delivering tangible benefits to customers, and shaping the industry’s future.
Guðrún Ólafsdóttir, Chief Product Officer of Annata, said, “Our heavy investment in innovation and R&D shows our strong commitment to creating products that will help our customers tackle challenges now and in the future. We’re forming a team that truly understands the challenges of our customers, ensuring Annata remains at the forefront of industry innovation. We’re focused on evolving A365 as an industry-specific solution leveraging advanced Microsoft technologies such as Microsoft Dynamics 365, Microsoft Power Platform, and Microsoft Copilot. Our strategy includes enhancing our unified platform for global collaboration, ensuring impeccable data integrity, and providing sophisticated supply chain management tools.”
Guðrún emphasized the focus on real-time monitoring, IoT integration, and leveraging Microsoft Copilot to enhance capabilities in predictive analytics for actionable insights and customer satisfaction. This will drive strategic decisions based on data and optimize outcomes for customers. Annata is also exploring ways to enhance efficiency and productivity with customizable, role-specific experiences, improving the user experience to better meet user needs.
“At Annata we are determined to identify new capabilities into our solution, empowering our customers to stay ahead of industry trends and meet growing demands. That’s why we have an exciting development in the works that will revolutionize A365 and further enhance our ability to meet customer needs,” added Guðrún.
Annata is gearing up for a game-changing announcement in Q2 this year, poised to revolutionize business solutions across the automotive, trucks & buses, and equipment industries.
Explore the future with Annata’s ‘Powering the Road Ahead’ Statement of Direction. Read and download it here.